1610 Ludington St, Escanaba, MI 49829

About us

Keith M. Murley

As interim CEO and chief technology officer (CTO) of ailiRx, Keith is scaling the platform to bring intelligent, integrated and patient-focused automation to pharmacies nationwide spanning retail, long term care, specialty, hospital, and managed care settings.

His approach combines technical precision with business acumen, focusing methodically on patient privacy, cyber resilience, data integrity, and seamless delivery. This foundational approach stems from a career that began in New York's ultra-competitive and demanding business environment. Murley also leads two uniquely specialized boutique consultancies, maappen and Innocore Advisory Group.

To remain at the forefront of rapidly evolving technologies, Murley continually pursues executive and technical education including strategic management and regulatory compliance workshops, along with certifications in artificial intelligence (AI) development, business continuity/disaster recovery, cybersecurity, and project management. His studies span well-respected institutions including the University of Pennsylvania, Duke University, and the University of Colorado Boulder. Keith’s hallmark is the ability to identify and translate complex technical matters into actionable plans.

His blend of technical depth, fiscal discipline, and executive level strategic thinking allows him align spend to margin, code to compliance, and innovation to enterprise scale.

Timothy M. Benim

Tim is a passionate entrepreneur who is adept at “connecting the dots” and creating opportunity where needed. Keenly understanding the importance of people to an organization, Tim actively participates in the building and supporting of teams striving for a common goal, all while enjoying the journey.

After completing degrees in finance and marketing, along with an MBA from the University of Louisville, Tim joined GeriMed, a strategic long term care pharmacy service partner, founded in 1983 by his late grandfather. As a director at GeriMed, Tim was able to experience firsthand the importance of independent pharmacies and their impact on patients, along with the pressures facing those same organizations.

After over a decade at GeriMed, Tim went on to participate in several ventures in the healthcare space, including a 340B technology company, which recently sold to a larger third party administrator (TPA).

As co-founder and chairman of ailiRx, Tim has found a way back to where he started, championing the success of independent pharmacies across the United States.

We've seen the challenges first-hand.

Let's discuss solutions.